The brief
Cool 4 Cats' previous WordPress theme wasn't being maintained anymore and was in need of a big refresh on the design front. Tim, the paper engineer and creator of Cool 4 Cats, makes all sorts of awesome and whacky paper automata kits. He wanted the site to showcase the kits and present the YouTube videos of the kits front and centre. The site also needed to be simple to navigate and easy to make purchases on via PayPal.
Objectives
The approach
I put forward a few design options and we decided on a simple but effective grid layout that would be used throughout. As with most WordPress sites we are using WooCommerce to power the ecommerce side of things. The site integrates with PayPal as a payment gateway and uses MailChimp for email marketing. YouTube videos integrate into the homepage and product pages and we have used Modula Gallery plugin for some creative displaying of the videos and for the nice video lightbox it provides.
The results
Within a few months of release the website has already doubled in traffic and the sales are coming in at a nice pace. Utilising the email marketing and some additional social media marketing should have the site flying to new heights. Tim has been pleasantly surprised by the ease of management of the website.