I Do Vintage is an oxford based startup. They have a range of vintage china tea-sets available to hire for weddings, tea parties and other events. Jaime, the owner, saw an opportunity in all the china she had acquired for her own wedding and decided to set up shop.
A custom theme was made in WordPress because of this I was able to create exactly what we needed without unnecessary bloat that would slow down the site. The site is a full width design and presents the vintage china in a fully responsive gallery. The site takes advantage of lazy loading that makes the site fast. I Do VIntage Instagram account has been hooked into on the about page, this creates an ever changing and dynamic page.
Taking advantage of custom post types we are able to make the backend very easy to customise. We've also set up and installed Google Analytics.