the brief

Papersmyths are a paper engineering company from Bristol. They design and publish all sorts of wonderful things made from paper, including pop-up brochures, books and cards. Despite being a smallish company they do business on a global scale and work with the likes of Virgin, Sky, Red Bull and Ben and Jerry's.

objectives

SEO improvements
Rank on first page for keywords
Improve usability and editing capabilities
Embed videos
Papersmyths homepage hero image on a laptop

the approach

I initially started working with Papersmyths on their SEO, implementing some of the basic on-page and off-page SEO tactics such as keyword targeting and link building. Over time I took over management of the site and did a complete rebuild of it.

The newly built site still utilises WordPress as a content management system but is now significantly faster and easier to manage than it was. This was accomplished by building a custom solution rather than building on top of a pre-built theme (both can be good options but custom themes are always superior).

We've added a number of improvements to the site over the years including the addition of a simple contact form as well as a more complex 'request a quote form', which has resulted in Papersmyths being able to more efficiently deal with new queries and projects.

Papersmyths portfolio screenshot

the results

Papersmyths is now ranked in the first position on Google for the main keyword and places on the first page for a number of others. They have seen a significant increase in traffic and a 30% increase coming from Google search.

The implementation of the 'request a quote' form has been a huge success and has helped speed up the process of getting contracts.

"Peter is great to work with, very diligent and alway makes time for you when you need him. Since taking over the management of our website he has provided a number of improvements and additions that have had a real impact on our sales. He continues to provide excellent advice and guidance for the next steps on out site."

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